A short but comprehensive guide to what’s hot or not in the Mortgage lead generation industry
What's in the book?
We discuss an array of topics, including:
- What are online leads?
- What to look out for when buying mortgage leads
- Lead pricing
- Discussion on leads as an essential marketing channel
- Lead quality – is it impossible to just buy a good lead?
- Conversion rate
- A simple guide to working and nurturing internet leads
- Return on investment
- A comprehensive discussion on compliance and legal issues
- Customer relationship management
- Advances in lead generation
- Who are the players?